In a ________,new products and marketing tactics are tested among specifically identified groups of customers and stores.
A) controlled test market
B) simulated test market
C) standard test market
D) random test market
E) single-city test market

Question

Quizplus · Accepted Answer

A controlled test market is a type of market testing where new products and marketing strategies are tested among specific groups of customers and stores. In this type of market testing, the test is controlled by the marketer in terms of selecting stores, determining distribution, and promotion. This enables the marketer to closely monitor the test and to obtain accurate results. The controlled test market is particularly useful when it is difficult to obtain a representative sample of the target market, or when there are significant variations in the market that need to be accounted for.

In a ________,New Products and Marketing Tactics Are Tested Among