Which of the following costs is most likely associated with the commercialization stage of new-product development?
A) building or renting a manufacturing facility
B) paying groups of target customers for product feedback
C) determining the product's planned price, distribution, and marketing budget
D) developing a prototype of the product
E) identifying target markets

Question

Quizplus · Accepted Answer

During the commercialization stage, a company prepares for full-scale production and market launch, which often involves building or renting a manufacturing facility to produce the product at scale.

Which of the Following Costs Is Most Likely Associated with the Commercialization