Many marketers are now using new interactive technologies such as P&G's online virtual convenience store,to reduce the cost of ________.
A) concept development
B) concept testing
C) commercialization
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

Interactive technologies like online virtual stores are used to reduce the cost of test marketing by simulating real-world shopping experiences and gathering consumer feedback without the expense of physical test markets.

Many Marketers Are Now Using New Interactive Technologies Such as P&G's