Which stage in the PLC normally lasts longest and poses strong challenges to the marketing managers?
A) growth
B) decline
C) maturity
D) phase-in
E) adoption

Question

Quizplus · Accepted Answer

The maturity stage in the PLC usually lasts the longest and poses strong challenges to the marketing managers. This is because sales growth slows down, competition increases, and consumer preferences may shift. In this stage, companies need to focus on retaining their market share and differentiating their product or service from competitors to maintain profitability. Marketing efforts often involve heavy promotions, price adjustments, and product enhancements to keep up with changing consumer needs and preferences.

Which Stage in the PLC Normally Lasts Longest and Poses