________ occurred when Elton Neo's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the Asian market.
A) Idea screening
B) Idea generation
C) Concept testing
D) Product development
E) Product manufacturing

Question

Quizplus · Accepted Answer

Elton Neo had the idea to develop juices with new fruit flavors, which is part of the idea generation phase of new product development.

________ Occurred When Elton Neo's Fascination with the Fruits of Brazil