Which of the following is the most likely reason that employees at your firm regularly attend trade shows and seminars?
A) to analyze the product life cycle
B) to test new-product concepts
C) to get new-product ideas
D) to test market new products
E) to implement a team-based new-product development approach

Question

Quizplus · Accepted Answer

Attending trade shows and seminars is primarily done to gather new-product ideas. While analyzing a product's life cycle, testing new-product concepts, and implementing a team-based new-product development approach may also be accomplished at trade shows and seminars, these are not the primary reason for attending. Testing market new products is typically done after new-product development has already taken place.

Which of the Following Is the Most Likely Reason That