Which of the following is a customer-oriented approach to pricing?
A) Customer value-based pricing
B) Sealed-bid pricing
C) Break-even pricing
D) Target profit pricing
E) C and D

Question

Quizplus · Accepted Answer

Customer value-based pricing is a customer-oriented approach to pricing where the price is based on the perceived value of the product or service to the customer. This approach focuses on what the customer is willing to pay for the product or service rather than what it costs to produce it.

Which of the Following Is a Customer-Oriented Approach to Pricing