With ________,price is set to match customer's perceptions of product value.
A) variable cost pricing
B) cost-plus pricing
C) cost-based pricing
D) value-based pricing
E) everyday low pricing

Question

Quizplus · Accepted Answer

Value-based pricing focuses on setting prices based on a customer's perception of the product's value. This approach goes beyond just considering production costs and incorporates factors such as quality, brand reputation, and customer demand. It aims to capture the maximum amount customers are willing to pay for a product that they perceive as having high value.

With ________,Price Is Set to Match Customer's Perceptions of Product