Some companies have adopted a(n)________ strategy,offering just the right combination of quality and good service at a fair price.
A) value-based pricing
B) good-value pricing
C) cost-plus pricing
D) low-price image
E) elastic-pricing

Question

Quizplus · Accepted Answer

Good-value pricing is a strategy where companies offer the right combination of quality and good service at a fair price. This means that customers perceive the product to be of good value for money. Value-based pricing also tries to achieve this, but it is more focused on understanding the customer's perceived value of the product and setting the price accordingly. Cost-plus pricing is a strategy where the company adds a percentage markup to the cost of production to arrive at the selling price. Low-price image is a strategy where the company tries to create an image of offering the lowest prices in the market. Elastic-pricing is a strategy where the price of the product is adjusted based on the demand and supply of the product.

Some Companies Have Adopted A(n)________ Strategy,offering Just the Right Combination