In ________,price is considered along with the other marketing mix variables before the marketing program is set.
A) value-based pricing
B) cost-based pricing
C) variable costs
D) price elasticity
E) markup pricing

Question

Quizplus · Accepted Answer

Value-based pricing involves considering customer needs and the value they place on a product or service before setting a price. This approach takes into account the other marketing mix variables such as product features, promotion, and distribution, to ensure that the overall marketing program is effective in creating a compelling value proposition for customers.

In ________,Price Is Considered Along with the Other Marketing Mix