When there is price competition,many companies adopt ________ rather than cutting prices to match competitors.
A) pricing power
B) value-added features
C) fixed costs
D) price elasticity
E) image pricing

Question

Quizplus · Accepted Answer

When faced with price competition, companies can choose to add features to their product that increase its perceived value, rather than reducing the price. This is known as value-based pricing, and can help a company differentiate its product from competitors' offerings while maintaining profitability.

When There Is Price Competition,many Companies Adopt ________ Rather Than