________ involves attaching features and services to differentiate a company's offers and to support charging higher prices.
A) Break-even pricing
B) Target pricing
C) Value-added pricing
D) Cost-plus pricing
E) Pricing-down

Question

Quizplus · Accepted Answer

Value-added pricing involves offering additional features or services to differentiate a company's offers from competitors, which can support charging higher prices. This strategy focuses on the value perceived by the customer and not just the cost to produce the product.

________ Involves Attaching Features and Services to Differentiate a Company's