The New Age Gallery has three admission prices for students,adults,and seniors.All three groups are entitled to the same services.This form of pricing is called ________.
A) time pricing
B) location pricing
C) customer-segmented pricing
D) revenue management pricing
E) generational pricing

Question

Quizplus · Accepted Answer

The pricing strategy used by the New Age Gallery where different prices are charged to customers in different segments based on their age and status as a student, adult, or senior is known as customer-segmented pricing. This strategy acknowledges that different customer segments have different levels of price sensitivity and are willing to pay different prices for the same products or services. The strategy aims to maximize revenue by setting prices that reflect the value that each customer segment places on the product or service.

The New Age Gallery Has Three Admission Prices for Students,adults,and