Under product-form pricing,different versions of a product are priced differently,but not according to differences in its ________.
A) costs
B) distribution channels
C) marketing budgets
D) reference prices
E) retail outlets

Question

Quizplus · Accepted Answer

Product-form pricing is a strategy that prices different versions of a product differently, but not according to differences in its costs. The versions of the product are typically differentiated based on features or perceived value, and the pricing strategy is designed to capture more revenue from customers who are willing to pay more for the product. Distribution channels, marketing budgets, reference prices, and retail outlets are not directly related to the pricing strategy in product-form pricing.

Under Product-Form Pricing,different Versions of a Product Are Priced Differently,but