All of the following are typical ways a buyer might form a reference price EXCEPT ________.
A) noting current prices
B) remembering past prices
C) assessing the buying situation
D) identifying perceived value
E) being influenced by sellers

Question

Quizplus · Accepted Answer

Reference prices are typically formed by noting current prices, remembering past prices, assessing the buying situation, and being influenced by sellers. Identifying perceived value is more about evaluating the worth of a product rather than forming a reference price.

All of the Following Are Typical Ways a Buyer Might