Michael Porter suggests four basic competitive positioning strategies that companies can follow-three winning strategies and one losing one.Which of the following are considered winning strategies?
A) middle-of-the-roader, focus, and overall cost leadership
B) focus, differentiation, and middle-of-the-roader
C) overall cost leadership, differentiation, and middle-of-the-roader
D) overall cost leadership, differentiation, and focus
E) differentiation, operational excellence, and focus

Question

Quizplus · Accepted Answer

Michael Porter's three winning strategies are overall cost leadership, differentiation, and focus. The losing strategy is the middle-of-the-roader, meaning a company that tries to be everything to everyone and doesn't have a clear focus or competitive advantage. Therefore, the correct answer is D, which includes all three winning strategies and excludes the losing strategy.

Michael Porter Suggests Four Basic Competitive Positioning Strategies That Companies