Having identified and evaluated its major competitors,the company now must design broad competitive marketing strategies by which it can gain competitive advantage through superior ________.
A) customer value
B) compensation
C) employee value
D) employee service
E) target locations

Question

Quizplus · Accepted Answer

Superior customer value is often the key factor in gaining a competitive advantage. By offering better value in terms of quality, features, service, or price, a company can attract and retain more customers than its competitors. Compensation, employee value, employee service, and target locations may all be important factors, but they are not as directly related to gaining a competitive advantage as customer value.

Having Identified and Evaluated Its Major Competitors,the Company Now Must