Rather than competing head to head with established competitors,many companies seek out unoccupied positions in uncontested market spaces.They try to create products and services for which there are no direct competitors.This is called a ________.
A) "red ocean strategy"
B) "strategic sweet spot"
C) "common platform"
D) "blue ocean strategy"
E) "strategic platform"

Question

Quizplus · Accepted Answer

The concept described in the passage is known as the "blue ocean strategy." This term refers to the pursuit of creating new markets rather than competing in existing ones, thus avoiding the "red ocean" of competition. The other answer choices are not relevant to the concept described.

Rather Than Competing Head to Head with Established Competitors,many Companies