All of the following statements identify benefits from the existence of competitors EXCEPT?
A) Competitors may share the costs of market and product development.
B) Competitors help legitimize new technologies.
C) Competitors serve less-attractive segments or lead to more product differentiation.
D) Competitors fracture the target market.
E) Competitors may help increase total demand.

Question

Quizplus · Accepted Answer

Competitors fracturing the target market is not a benefit; it implies dividing the market, which can lead to reduced market share and increased competition for the same customer base.

All of the Following Statements Identify Benefits from the Existence