Question 1

The American Marketing Association (AMA)has created a code of ethics that includes all of the following ethical values EXCEPT .

Accepted Answer

The AMA's code of ethics includes the values of respect, honesty, fairness, and transparency. However, competitiveness is not listed as one of their ethical values.

Question 2

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of _ .

Accepted Answer

These actions are all examples of predatory competition, which is when a firm tries to harm or drive out its competitors rather than outperform them in the marketplace.

Question 3

Many critics charge that the American marketing system causes to be higher than they would be under more "sensible" systems.

Accepted Answer

The statement specifically refers to prices being higher under the American marketing system. The other options (imports, employee morals, exports, product safety measures) are not mentioned or connected to the statement.

Question 4

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.All of the following are common philosophies to accomplish this end EXCEPT which one?

Accepted Answer

Letting society decide is not a common philosophy for companies to use as a guide on issues of ethics and social responsibility. This approach leaves the responsibility solely on the general population, rather than the company itself, to determine what is ethical and socially responsible. The other options - letting individual managers or companies decide, letting the free market decide, and letting the legal system decide - are all commonly used philosophies.

Question 5

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of .

Accepted Answer

The store is guilty of excessive markups, as they are charging significantly more than what it costs to make the medicine.

Question 6

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow .

Accepted Answer

Sense-of-mission marketing involves defining a company's purpose in broad social terms rather than narrow product terms, aligning with societal goals and values.

Question 7

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of .

Accepted Answer

When critics claim that insurance, real estate, and used cars are sold, not bought, they are implying that high-pressure selling tactics are used to convince consumers to make a purchase, rather than the consumer seeking out the product on their own.

Question 8

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end- of- life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as .

Accepted Answer

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program is an example of Design for Environment (DFE) where they convert end-of-life office equipment into new products and parts. This practice not only helps sustain the environment but is also highly profitable for the company. DFE is a practice of designing products and services in a way that reduces their environmental impact throughout their lifecycle while also considering economic and social factors.

Question 9

Which of the following advertising situations would LEAST likely be considered "puffery"?

Accepted Answer

Puffery involves exaggerated claims that are not meant to be taken literally. Option D describes a realistic scenario where a retired couple drinks a shake and goes bicycling, which is plausible and not an exaggerated claim.

Question 10

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

Accepted Answer

The answer of Hart's Department Store was accused of deceptive...

Question 11

In response to charges of ,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

Advertising is often criticized for contributing to cultural pollution by bombarding people with messages that can be intrusive and overwhelming. Marketers counter this by highlighting the benefits of advertising, such as subsidizing the cost of media, making it more accessible to the public.

Question 12

Environmentalists assert that the marketing system's goal should be to maximize .

Accepted Answer

Environmentalists believe that the primary goal of the marketing system should be maximizing the quality of life for individuals and society as a whole, by considering the long-term benefits and costs of economic activities on the environment and natural resources. This approach recognizes the importance of sustainability and balancing economic growth with environmental protection.

Question 13

Large marketing companies can use patents and heavy promotion spending to .

Accepted Answer

Large marketing companies can use patents to protect their products and processes from being copied by competitors, thereby setting up barriers for others wanting to enter the industry. Heavy promotion spending can also be used to create brand recognition and loyalty, making it difficult for new companies to compete.

Question 14

McDonald's "Plan to Win" strategy has added healthy food options to its menu,phased out traditional artery- clogging trans fats,launched a major multifaceted education campaign,and addressed environmental issues."Plan to Win" best exemplifies which concept?

Accepted Answer

The "Plan to Win" strategy focuses on long-term sustainability by addressing health, education, and environmental concerns, aligning with the sustainable marketing concept.

Question 15

All of the following are concepts that define the needs of consumers and/or businesses EXCEPT which one?

Accepted Answer

The "consumer business concept" is not a recognized concept in marketing that defines the needs of consumers and/or businesses, unlike the other options listed.

Question 16

A federal agency ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs.Which agency had the authority to issue this order?

Accepted Answer

The Federal Trade Commission has the authority to regulate advertising and has previously taken action against companies making false weight loss claims.

Question 17

persuades people to buy goods they had no thought of buying.

Accepted Answer

High-pressure selling is a tactic that persuades people to buy goods they had no thought of buying. It involves using aggressive sales techniques to pressure customers into buying a product or service. This may include creating a sense of urgency or scarcity, using persuasive language, or putting pressure on the customer to make a quick decision. While it can be effective in generating sales, it can also lead to buyer's remorse and damage the reputation of the company.

Question 18

Companies can develop ,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A sustainability vision serves as a guide to the future by outlining the company's goals and direction towards sustainable development. It considers the environmental, social, and economic impact of the company's actions and helps in determining what new technologies must be developed to achieve the sustainability goals.

Question 19

Companies emphasizing are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,more energy- efficient operations,and better pollution controls.

Accepted Answer

The answer of Companies emphasizing are developing "green marketing" programs...

Question 20

The is specifically focused on the future welfare of consumers.

Accepted Answer

The societal marketing concept focuses on not only satisfying the needs and wants of consumers, but also considering the long-term well-being of society as a whole, including future generations. Its emphasis is on balancing company profits, consumer satisfaction, and societal impact.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics

The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT .