Question 1

Give a hypothetical example of a slice- of- life message execution style.

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Question 2

Give an example of how a company might run an experiment to measure the sales and profit effects of its advertising.

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Question 3

How does a personality symbol impact a brand?

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Question 4

When would a marketer most likely use a comparative ad?

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Question 5

P&G is the world's largest advertiser.

Accepted Answer

P&G (Procter & Gamble) is indeed the world's largest advertiser, spending billions of dollars each year on advertising and marketing for their household and personal care brands.

Question 6

What are the three primary types of advertising objectives?

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Question 7

Explain how a marketer might create a message strategy when marketing a product toward children.

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Question 8

When would a marketer most likely use informative ads?

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Question 9

Give a hypothetical example of testimonial evidence.

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Question 10

Explain why different types of messages may require different media.

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Question 11

Explain how seasonality impacts media timing.

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Question 12

When would a marketer most likely use reminder ads?

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Question 13

How has clutter in television and other advertising media created an increasingly hostile advertising environment?

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Question 14

In advertising strategy,the creative department first creates good advertisements,and then the media department selects the best media,a system that almost always works very well.

Accepted Answer

The statement is incorrect. In advertising strategy, the media department first identifies the best media options based on the target audience and then the creative department creates advertisements based on those media platforms.

Question 15

In small and large companies,advertising is typically handled by an individual or team in the sales department.

Accepted Answer

Advertising is typically handled by a separate department or agency specialized in marketing and advertising, not necessarily within the sales department.

Question 16

Today's advertising agencies are staffed with specialists who can often perform advertising tasks better than a producer or retailer's own employees can.

Accepted Answer

Advertising agencies are comprised of specialists who have expertise in different areas such as design, copywriting, media planning, research, and more. These specialists can often perform these tasks more efficiently and effectively than a producer or retailer's own employees who may not have the same level of training or experience in advertising. Therefore, it is true that advertising agencies are staffed with specialists who can often perform advertising tasks better than a producer or retailer's own employees can.

Question 17

Participants of the reality show Survivor win a team contest and receive a gift basket of Crest toothpaste,Ivory soap,and Charmin toilet paper.P&G,the maker of these products,has just participated in advertainment.

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Question 18

Explain why an ad might need to be modified from one country to the next.

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Question 19

Why can public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

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Question 20

Why is reach an important measure for a marketer?

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Quiz 15: Advertising and Public Relations

Give a hypothetical example of a slice- of- life message execution style.

Give an example of how a company might run an experiment to measure the sales and profit effects of its advertising.

How does a personality symbol impact a brand?

When would a marketer most likely use a comparative ad?

P&G is the world's largest advertiser.

What are the three primary types of advertising objectives?

Explain how a marketer might create a message strategy when marketing a product toward children.

When would a marketer most likely use informative ads?

Give a hypothetical example of testimonial evidence.

Explain why different types of messages may require different media.

Explain how seasonality impacts media timing.

When would a marketer most likely use reminder ads?

How has clutter in television and other advertising media created an increasingly hostile advertising environment?

In advertising strategy,the creative department first creates good advertisements,and then the media department selects the best media,a system that almost always works very well.

In small and large companies,advertising is typically handled by an individual or team in the sales department.

Today's advertising agencies are staffed with specialists who can often perform advertising tasks better than a producer or retailer's own employees can.

Participants of the reality show Survivor win a team contest and receive a gift basket of Crest toothpaste,Ivory soap,and Charmin toilet paper.P&G,the maker of these products,has just participated in advertainment.

Explain why an ad might need to be modified from one country to the next.

Why can public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

Why is reach an important measure for a marketer?