Question 1

Which of the following is a characteristic of central route persuasion?

Accepted Answer

Central route persuasion involves using systematic and logical arguments to persuade the audience, rather than relying on superficial or emotional appeals.

Question 2

Good persuasion is called ____________; bad persuasion is called _____________.

Accepted Answer

Good persuasion is typically associated with education, as it involves presenting accurate information and logical arguments to convince someone to change their beliefs or behavior. Bad persuasion, on the other hand, is often associated with propaganda - the use of manipulative or misleading techniques to sway opinions or actions. While choice C is also a valid distinction, it is not as commonly used as education and propaganda. The other two choices are not relevant to the concept of persuasion.

Question 3

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process

Accepted Answer

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process increases the likelihood of persuasion. Therefore, option A is correct.

Question 4

High route is to ___________ as low effort is to ___________.

Accepted Answer

The high route involves a central elaboration of information processing, while the low effort involves peripheral cues. Choice B is incorrect because it has the opposite relationship. Choice C and D are both incorrect as they refer to different concepts.

Question 5

According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Accepted Answer

The text states that a persuasive message must clear the hurdles of comprehension, belief, and memory in order to change attitudes and behavioural intentions. Therefore, all choices (A, B, and C) are correct.

Question 6

Persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness, is referred to as ____________ route persuasion.

Accepted Answer

Peripheral route persuasion occurs when people are influenced by incidental cues such as a speaker's attractiveness, rather than by the arguments themselves. Central route persuasion, on the other hand, occurs when people are persuaded by the arguments presented in a message.

Question 7

People who are motivated and able to think through an issue are best persuaded by

Accepted Answer

Central route processing involves the individual carefully considering the argument and critically analyzing the logic presented. This is best suited for individuals who are motivated and able to think through an issue. The other options, such as peripheral route processing and heuristic route processing, rely more on surface-level cues and shortcuts, and are less effective for those who want to thoroughly understand an argument. The elaboration likelihood model is a theory that describes the ways in which individuals process information, and central route processing is one of the two routes described in this model that is most effective for those who are motivated and able to think deeply about the issue at hand.

Question 8

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

Accepted Answer

The answer of Which of the following is a hurdle...

Question 9

According to the text, persuasion efforts to change Canadian's attitudes toward _____ have been successful.

Accepted Answer

The text mentions that campaigns aimed at changing Canadians' attitudes toward smoking have been successful, resulting in a decrease in smoking rates. It does not mention campaigns related to seat belts, teenage pregnancies, or war.

Question 10

According to the text, persuasion in everyday life is

Accepted Answer

The text states that "persuasion is an inevitable and pervasive aspect of our everyday lives." Therefore, option B - inevitable - is the correct answer. Option A - diabolical - is not supported by the text, and option C - avoidable - is incorrect as the text states that persuasion cannot be avoided in everyday life.

Question 11

Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

Accepted Answer

Petty, Cacioppo, and colleagues developed the Elaboration Likelihood Model (ELM) which posits that there are two routes to persuasion: the central route and the peripheral route. The central route involves thoughtful consideration of the arguments and evidence presented, while the peripheral route relies on superficial cues such as the attractiveness or credibility of the speaker.

Question 12

We know that an attractive source makes you pay more attention to the message and the message is subsequently more persuasive. This fact provides us with a good understanding of ______ persuasion is likely to occur.

Accepted Answer

The question is asking about the conditions under which persuasion is likely to occur, specifically with the use of an attractive source. The answer is "when," as it refers to the circumstances or conditions that lead to persuasion. The other options (B) where, (C) why, and (D) how much, are not relevant to the specific question being asked.

Question 13

An advertising campaign intended to convince consumers to switch to more ecologically friendly hair care products is most likely to be effective in convincing

Accepted Answer

The answer of An advertising campaign intended to convince consumers...

Question 14

Persuasive messages in the media are often be filtered in a top-down fashion, meaning that

Accepted Answer

When information is disseminated in a top-down fashion, it means that those in power control what information is shared and when. This can result in selective messaging and biased perspectives being presented to the public.

Question 15

A representative from "Mothers Against Drunk Driving" is visiting a high school to give a presentation about the dangers of drinking and driving. What would be her best strategy to persuade the students to avoid driving while drunk?

Accepted Answer

The best strategy would be to get the students to think deeply and seriously about the issue. By presenting the facts in a clear and concise manner, and emphasizing the potential consequences of drunk driving, the students will be more likely to take the message to heart and make better choices.

Question 16

Smart advertisers adapt ads to their consumers' thinking, and the consumers respond with favourable thoughts. This process is referred to as

Accepted Answer

The answer of Smart advertisers adapt ads to their consumers'...

Question 17

An automobile manufacturer who produces advertisements associating its cars with a young, attractive family enjoying picnics is most clearly using

Accepted Answer

The automobile manufacturer is using peripheral route persuasion by focusing on the attractiveness of the family rather than the features of the car. This is an attempt to influence consumers based on superficial cues rather than logical or substantive arguments.

Question 18

___________________ occurs when people are influenced by incidental cues.

Accepted Answer

The peripheral route to persuasion is when people are influenced by incidental cues, such as the attractiveness or credibility of the speaker, rather than by the actual content of the message.

Question 19

According to the text, the factor that determines whether we call attempts at persuasion "education" or "propaganda" is whether

Accepted Answer

The text states that whether we call attempts at persuasion "education" or "propaganda" depends on whether we believe them or not. If we believe the message, it is considered education. If we do not believe it, it is considered propaganda.

Question 20

If an ____________ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of ___________ you.

Accepted Answer

Research has shown that an attractive source can increase the likelihood that a message will be attended to and processed by the recipient, which makes the message more likely to be persuasive.

Quiz 5: Persuasion