According to Abraham Maslow's concept of a hierarchy of needs, identity theft, health and fitness, and environmentally friendly commercials appeal to security and safety needs.

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Maslow's hierarchy of needs includes security and safety needs, which include protection from harm, stability, and security. Identity theft, health and fitness, and environmentally friendly commercials all address these needs as they promote personal protection, good health, and a safe and sustainable environment.

According to Abraham Maslow's Concept of a Hierarchy of Needs