Question 1

Briefly describe the role of mobile marketing research (MMR)in syndicated services.

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Question 2

List the criteria for evaluating secondary data (Table 4.2 in the text).

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Question 3

What are the major advantages of secondary internal data?

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Question 4

What are purchase panels and media panels? Develop examples of marketing situations where you would use each.Be sure to explain the type of information you would collect and the makeup of the panel respondents.

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Question 5

Discuss the disadvantages of different types of scanner data.

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Question 6

Discuss single-source data.What is it and how is it related to computer mapping?

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Quiz 4: Exploratory Research Design: Secondary Data