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Marketing Research An Applied Orientation
Quiz 18: Discriminant and Logit Analysis
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Question 21
Multiple Choice
Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text) ?
Question 22
Multiple Choice
In discriminant analysis,the criterion or dependent variable is ________ and the predictor or independent variables are ________ in nature.
Question 23
Multiple Choice
The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are ________.
Question 24
Multiple Choice
An examination of differences across groups lies at the heart of the basic concept of ________.
Question 25
Multiple Choice
As one of the statistics associated with discriminant analysis,the ________ (unstandardized) are the multipliers of variables when the variables are in the original units of measurement.
Question 26
True/False
The binary logit model commonly deals with the issue of how likely an observation is to belong to each group.It estimates the probability of an observation belonging to a particular group
Question 27
True/False
The Mahalanobis procedure is based on minimalizing a generalized measure of the distance between the two closest groups.
Question 28
Multiple Choice
Sometimes also called confusion or prediction matrix,the ________ contains the number of correctly classified and misclassified cases.
Question 29
Multiple Choice
As one of the statistics associated with discriminant analysis,________ are obtained when the unstandardized coefficients are multiplied by the values of the variables and the products are summed and added to the constant term.
Question 30
True/False
The results obtained from a classification matrix based on the analysis sample are invariably better than leave-one-out classification or the classification obtained on the holdout sample.
Question 31
Multiple Choice
Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text) ?
Question 32
True/False
When the dependent variable is binary and there is one independent variable that is nonmetric,in addition to two-group discriminant analysis one can also use OLS regression,logit,and probit models for estimation.