Question 1

Anything that encourages people to talk favorably about an organization may be effective word-of-mouth promotion.

Accepted Answer

Any positive communication that generates buzz and encourages people to spread the word about an organization can be an effective form of word-of-mouth promotion.

Question 2

Sales promotion efforts such as trade shows aimed at distributors and dealers are intended to generate their enthusiasm for a firm's products.

Accepted Answer

Sales promotion efforts such as trade shows are often aimed at distributors and dealers in order to excite them about a company's products and generate increased interest and sales.

Question 3

Because customers eventually lose interest,businesses achieve the best results when they use sales promotion activities on a limited and irregular basis.

Accepted Answer

The answer of Because customers eventually lose interest,businesses achieve the...

Question 4

The popularity of the Internet has severely reduced the importance and effectiveness of word-of-mouth promotion.

Accepted Answer

While the internet has certainly changed the way people communicate and share information, word-of-mouth promotion remains an important and effective way of spreading and influencing opinions about products and services. In fact, online reviews and social media sharing often contribute to word-of-mouth promotion.

Question 5

Viral marketing describes everything from paying people to say positive things on the Internet to schemes where consumers get commissions for directing friends to specific websites.

Accepted Answer

This statement accurately describes the concept of viral marketing, where individuals are incentivized to share and promote products or services to their network through various means, including word-of-mouth, social media, and referral programs.

Question 6

A testimonial represents communication from a customer that praises a firm's products.

Accepted Answer

This statement is true. A testimonial is a form of communication in which a customer expresses their satisfaction with a company's products or services. It is often used by companies in their marketing materials to showcase positive feedback from customers.

Question 7

There are millions of blogs on the Internet today but the number of new blogs seems to have peaked meaning blogs will decrease steadily over the next few years.

Accepted Answer

This statement is not backed up by any evidence or data. While the growth rate of blogs may have slowed down, there is no indication that the number of blogs will decrease steadily in the next few years.

Question 8

Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers,since they ultimately decide the fate of a product.

Accepted Answer

The answer of Effective sales promotion efforts focus exclusively on...

Question 9

When Pepsi introduced its SoBe product line during spring break in Panama City,Florida and South Padre Island,Texas it gave out free samples and provided free rides on Pepsi trucks.Pepsi was practicing event marketing.

Accepted Answer

The description provided shows that Pepsi was practicing event marketing by giving out free samples and providing free rides on their trucks to promote their SoBe product line during spring break in Panama City, Florida and South Padre Island, Texas.

Question 10

Podcasting enables independent producers to create self-published,syndicated "radio shows."

Accepted Answer

Podcasting allows individuals or independent producers to create, publish and distribute their own audio content on various platforms, similar to creating their own radio show.

Question 11

Even though advances in mobile media present some interesting opportunities,marketers expect that traditional promotions such as TV advertising will dominate promotional efforts over the long term.

Accepted Answer

The answer of Even though advances in mobile media present...

Question 12

Online chat rooms and bulletin boards offer opportunities for positive and negative word-of-mouth promotion.

Accepted Answer

Online chat rooms and bulletin boards allow individuals to share their experiences and opinions about products, services, and brands, which can result in positive or negative word-of-mouth promotion.

Question 13

While testimonials effectively promote products to new customers,they are not effective in reaching existing customers.

Accepted Answer

Testimonials can be effective in reaching existing customers as they can reaffirm the quality and benefits of the product and encourage repeat purchases.

Question 14

A blog is an online diary that looks like a Web page but is easier to create and update by posting text,photos,or links to another site.

Accepted Answer

A blog is an online diary/website where individuals or businesses can regularly post content such as text, photos, videos, and links to other websites. It is relatively easy to create and update, making it a popular platform for sharing information and opinions online.

Question 15

New technology allows marketers to promote products to consumers through cell phones using text messaging.

Accepted Answer

This statement is true. Marketers are able to promote products to consumers through text messaging on cell phones using new technology. This is commonly referred to as SMS (Short Message Service) marketing.

Question 16

Podcasting is a means of distributing audio and video programs but these programs can only be seen and heard using technology such as an Apple iPod.

Accepted Answer

While podcasting was originally named after the iPod, it is not limited to being played on an iPod. Podcasts can be listened to on a variety of devices including smartphones, tablets, laptops, and desktops.

Question 17

Multilevel selling schemes that reward consumers for directing other consumers to specific websites represent an example of viral marketing.

Accepted Answer

Multilevel selling schemes that reward consumers for directing other consumers to specific websites can lead to a viral spread of the marketing message, making it an example of viral marketing.

Question 18

The popularity of the Internet enables companies to decrease their emphasis on traditional promotional tools such as TV advertising.

Accepted Answer

The increasing popularity of the Internet has made it possible for companies to reach their target audience through various digital marketing techniques such as social media advertising, email marketing, and search engine optimization. This has reduced the reliance on traditional promotional tools such as TV advertising, which can be expensive and have a limited reach.

Question 19

In the evaluation of the promotion,it's best to establish a promotional strategy that can reach multiple targets rather than developing a separate promotion mix for each target group.

Accepted Answer

The answer of In the evaluation of the promotion,it's best...

Question 20

Any word-of-mouth promotion that puts a company's product in the public's attention is good promotion.

Accepted Answer

The answer of Any word-of-mouth promotion that puts a company's...

Quiz 16: Using Effective Promotions