When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship,in what way did the company respond?
A)offered half-price fares for one year
B)sold its cruise ships to a competitor and focused on travel tours
C)developed and implemented a strategic PR plan with reputational objectives
D)brought in a new CEO

Question

Quizplus · Accepted Answer

The best choice is C, as the company developed and implemented a strategic PR plan with reputational objectives. Following the incidents, Carnival Corporation focused on rebuilding its image and reputation through communication and strategic planning. The company also took steps to improve safety and compliance measures. The other options, such as offering half-price fares, selling the cruise ships, or bringing in a new CEO, do not address the reputation and safety concerns that arose following the incidents.

When the Carnival Corporation Was Rocked by the Costa Concordia