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The AADP Wanted to Reach Three Specific Groups Through Its

Question 11

Multiple Choice

The AADP wanted to reach three specific groups through its "Monster-Free Mouths Movement" campaign.This is an example of which fundamental rule of effective PR?


A) Use research to identify your target audience.
B) Know your audience.
C) Develop measurable objectives.
D) Target at least three distinct audiences.

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