While you are developing programming strategy for a campaign designed to encourage kids to be more physically active,a manager requests that you hire a local pro basketball player as a celebrity spokesperson.What should you do?
A)Contact the team's PR Director immediately and ask for an appointment with the athlete.
B)Incorporate this tactic into the overall strategic plan.
C)Ignore the manager's request because you think he's being pushy.
D)Resist the urge to act on this tactic until you have completed the strategy and are ready to fully consider this tactic,as well as others.

Question

Quizplus · Accepted Answer

It is important to resist the urge to act on a specific tactic until the overall strategy has been developed. This allows for a more thoughtful approach and ensures that tactics are chosen based on their ability to achieve the campaign's goals, rather than simply because they seem like a good idea at the time. Once the strategy has been developed, the tactic of hiring a local pro basketball player can be fully considered alongside other potential tactics to ensure that it fits within the overall strategy and will contribute to the campaign's success.

While You Are Developing Programming Strategy for a Campaign Designed