Which of the following best explains why a company would adopt an undifferentiated targeting strategy?
A) to more efficiently focus on customer relationship management
B) to remove the need for positioning
C) to move a product to the next stage of its product life cycle
D) to take advantage of economies of scale
E) to reach the underserved "bottom-of-the-pyramid" consumers

Question

Quizplus · Accepted Answer

A company would adopt an undifferentiated targeting strategy to take advantage of economies of scale. This means that the company produces and markets a single product to the entire market, enabling it to achieve lower costs due to economies of scale.

Which of the Following Best Explains Why a Company Would