An undifferentiated marketing strategy is most likely to be successful in which of the following scenarios?
A) The market has many competitors.
B) The product or service has wide appeal.
C) Growth of the market has stabilized.
D) The market is slowly shrinking.
E) The market has a few strong competitors.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is most likely to be successful when the product or service has wide appeal, meaning it can satisfy the needs and wants of a large and varied group of consumers.

An Undifferentiated Marketing Strategy Is Most Likely to Be Successful