Using a ________ targeting strategy, a company develops one or more products for each of several customer groups with different product needs.
A) fragmented
B) homogeneous
C) custom
D) differentiated
E) mass customization

Question

Quizplus · Accepted Answer

This describes a differentiated targeting strategy, where a company creates different products for different customer groups with varying needs. This allows for a more tailored approach to meeting customer needs and can increase customer loyalty and satisfaction.

Using a ________ Targeting Strategy, a Company Develops One or More