The _____ occurs when a low rating on one characteristic leads to an overall low rating.
A) halo effect
B) horns effect
C) contrast error
D) similar-to-me error

Question

Quizplus · Accepted Answer

The horns effect, also known as the devil effect, is the opposite of the halo effect. It occurs when a low rating on one characteristic (e.g. performance) leads to an overall negative perception of the person, despite having positive qualities in other areas. This bias can be harmful as it can cause individuals to be unfairly evaluated and judged based on one negative characteristic.

The _____ Occurs When a Low Rating on One Characteristic