Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient ___________and _______________ .
A)research; adaptation
B)preparation; information
C)localisation; standardisation
D)competitive advantage; cultural information

Question

Quizplus · Accepted Answer

The Answer of Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient ___________and _______________ .
A)research; adaptation
B)preparation; information
C)localisation; standardisation
D)competitive advantage; cultural information

Even Though Most Managers Recognise the Need for Domestic Marketing