Which of the following best describes the major issues in determining who will do the research?
A)Whether to use a centralised, coordinated or decentralised approach
B)Determining whether to use primary, secondary or hybrid research
C)Determining the cost of the research versus the value it will bring the company
D)Which respondents have international business and international research experience

Question

Quizplus · Accepted Answer

The major issues in determining who will do the research will depend on whether the approach is centralised, coordinated or decentralised. This is because it will determine who will be responsible for gathering, analyzing and interpreting data.

Answer: C 
 The cost of the research versus the value it will bring the company is also a major issue in determining who will do the research. This is because it will determine the budget and resources that the company is willing to allocate towards the research project.

Which of the Following Best Describes the Major Issues in Determining