________________ is the most frequent objective of international market research.
A)Exporting
B)Foreign-market opportunity analysis
C)Importing
D)Market similarities

Question

Quizplus · Accepted Answer

International market research is primarily done to identify foreign-market opportunities (B) and to evaluate market attractiveness. Exporting (A) and importing (C) are activities that may depend on market research but are not the main objective of it. While checking for market similarities (D) may be useful, it is not the primary objective of international market research.

________________ Is the Most Frequent Objective of International Market Research