Which of the following reasons does not justify the importance of international marketing research? It will:
A)permit management to identify and develop strategies for internationalisation.
B)determine research objectives.
C)develop a marketing plan.
D)provide management with foreign market intelligence to help it anticipate events, take appropriate action and prepare for global changes.

Question

Quizplus · Accepted Answer

Determining research objectives is actually a reason that justifies the importance of international marketing research. The other options (A, C, and D) all highlight the importance of international marketing research in different ways.

Which of the Following Reasons Does Not Justify the Importance