_________ research is essential for the formulation of __________ marketing plans.One particular area of research interest is international market ____________.
A)Primary; strategic; segmentation
B)Secondary strategic; segmentation
C)Primary; operational; identification
D)Primary; strategic; identification

Question

Quizplus · Accepted Answer

Primary research involves collecting new data directly from the target market, which is essential for formulating strategic marketing plans. In particular, market segmentation research can inform marketers on how to best target specific groups of consumers. International market research is also important, as it allows marketers to understand the unique cultural, economic, and social factors that impact consumer behavior in different countries. Secondary research, which involves analyzing existing data sources, can also be helpful in supporting strategic marketing plans, but it is not as essential as primary research. Therefore, choice A is the best option that accurately describes the importance of primary research and international market research for strategic marketing planning.

_________ Research Is Essential for the Formulation of __________ Marketing

_ Research Is Essential for the Formulation of __ Marketing