The first stage of a sequential process of researching foreign market potentials is a preliminary screening for attractive country markets, followed by:
A)analysing and interpreting secondary data.
B)determining secondary information requirements.
C)a company sales potential analysis and an assessment of industry market potential.
D)an assessment of industry market potential and company sales potential analysis.

Question

Quizplus · Accepted Answer

The next stage in researching foreign market potentials after the preliminary screening for attractive country markets is to assess the industry market potential and perform a company sales potential analysis. This stage helps in determining the potential sales for the company in a specific industry in a foreign market.

The First Stage of a Sequential Process of Researching Foreign