Which of the following is not a reason why firms are reluctant to engage in international marketing activities?
A)A limited appreciation for the different marketing environment abroad
B)The lack of familiarity with national and international data sources and the inability to use them if obtained
C)That firms often build up their international marketing activities gradually; frequently on the basis of unsolicited orders
D)Converging tastes and preference on a global basis.

Question

Quizplus · Accepted Answer

Converging tastes and preferences on a global basis is actually a reason why firms may be more willing to engage in international marketing activities. Companies may see it as an opportunity to expand their customer base and reach a global market.

Which of the Following Is Not a Reason Why Firms