In the selection of foreign distributors as laid out by Yeoh and Calantone,which of the following criteria was not cited in a study of foreign distributors' selection processes mentioned in the textbook?
A) Ethnicity
B) Commitment level
C) Financial strength
D) Marketing skills
E) Product-related factors

Question

Quizplus · Accepted Answer

The study of foreign distributors' selection processes did not mention ethnicity as one of the criteria. The criteria mentioned were commitment level, financial strength, marketing skills, and product-related factors.

In the Selection of Foreign Distributors as Laid Out by Yeoh