A prospective channel member's ability to blanket the geographical territory that the manufacturer would like to reach is referred to as the __________ criterion.
A) market segmentation
B) intensive distribution
C) market coverage
D) territorial restriction
E) geographical flexibility

Question

Quizplus · Accepted Answer

The ability to blanket the geographical territory is related to the market coverage criterion, which refers to the extent to which a channel member can reach a particular geographic area. Intensive distribution relates to having a large number of channel members in a given area, market segmentation is related to dividing the market into distinct groups, territorial restriction refers to limitations on where a channel member can operate, and geographical flexibility is not a recognized criterion in channel management.

A Prospective Channel Member's Ability to Blanket the Geographical Territory