A prospective wholesaler channel member's sales strength can be measured by:
A) The number and quality of its sales reps.
B) The geography covered by the sales force.
C) The quality of its current product lines.
D) Gross profit.
E) Total sales revenue.

Question

Quizplus · Accepted Answer

The number and quality of the sales reps is a good indication of the prospective wholesaler channel member's sales strength as they are the ones who will be selling the products to customers. A larger and more experienced sales team will likely lead to higher sales revenue and stronger performance as a channel member.

A Prospective Wholesaler Channel Member's Sales Strength Can Be Measured