Yeoh and Calantone identify six categories of selection criteria that reflect the _________ distributors must possess to be effective representatives in foreign markets.
A) breadth of expertise
B) knowledge
C) core competencies
D) technical skills
E) efficiency skills

Question

Quizplus · Accepted Answer

Yeoh and Calantone's research identifies core competencies as the essential attributes that distributors need to effectively represent companies in foreign markets. These competencies encompass a range of skills and knowledge areas necessary for success in international distribution.

Yeoh and Calantone Identify Six Categories of Selection Criteria That