A new criterion being considered useful in evaluating channel members is:
A) Channel member satisfaction.
B) Channel member economic satisfaction.
C) Channel member behavior.
D) Channel member psychological capability.
E) Channel member dedication.

Question

Quizplus · Accepted Answer

Channel member satisfaction is a comprehensive criterion that encompasses various aspects of the relationship between channel members, including economic, behavioral, and psychological factors. It is increasingly being recognized as a useful measure for evaluating the overall effectiveness and health of channel partnerships.

A New Criterion Being Considered Useful in Evaluating Channel Members