When multiple criteria are combined formally:
A) Weights are not assigned to each criterion to reflect its relative importance.
B) Criteria and associated operational measures are made explicit.
C) A qualitative index of overall performance is produced.
D) It is easy to make performance comparisons among channel members.
E) It increases the complexity of the evaluation.

Question

Quizplus · Accepted Answer

When multiple criteria are combined formally, criteria and associated operational measures are made explicit, meaning that each criterion is clearly defined and measured. Weights may also be assigned to each criterion to reflect its relative importance, leading to a quantitative index of overall performance. However, this can increase the complexity of the evaluation, and it may not always be easy to make performance comparisons among channel members.

When Multiple Criteria Are Combined Formally