A manufacturer dealing with a small number of channel members at the wholesale level likely uses _________ to check its channel members' inventory levels.
A) A.C. Nielsen Company
B) its own sales force
C) Information Resources, Inc.
D) its inventory control team
E) channel manager

Question

Quizplus · Accepted Answer

When a manufacturer deals with a small number of channel members at the wholesale level, it is likely to use its own sales force to check its channel members' inventory levels. This is because the manufacturer can stay in close contact with the channel members and can keep a close eye on their inventory levels. Using its own sales force can also help the manufacturer build stronger relationships with its channel members. A.C. Nielsen Company and Information Resources, Inc. are market research companies that focus on providing insights and intelligence to manufacturers and retailers. These companies do not directly help manufacturers check their channel members' inventory levels. Similarly, while the manufacturer may have an inventory control team or a channel manager, this may not be the most efficient or effective way to check inventory levels, especially if the number of channel members is small.

A Manufacturer Dealing with a Small Number of Channel Members