All of the following are appropriate methods to evaluate channel member performance in the context of the channel member's competition except:
A) Existing intermediaries in the same trade area.
B) Expected growth rates of the industry.
C) New intermediaries in the same trading area.
D) Other product lines carried by the channel member.
E) The support of the channel member for the manufacturer's products.

Question

Quizplus · Accepted Answer

Evaluating channel member performance based on expected growth rates of the industry is not appropriate because it does not provide specific information about the channel member's competition or performance. Instead, it focuses on the overall industry growth, which may not reflect the individual channel member's efforts or effectiveness. The other options (existing intermediaries in the same trade area, new intermediaries in the same trading area, other product lines carried by the channel member, and the support of the channel member for the manufacturer's products) are all appropriate methods to evaluate channel member performance in the context of their competition.

All of the Following Are Appropriate Methods to Evaluate Channel