Which of the following should not be used to assess channel member attitudes?
A) Research studies by the manufacturer
B) Outside research agencies
C) Channel audits
D) Distributor advisory councils
E) Surveys of company CEOs

Question

Quizplus · Accepted Answer

Surveys of company CEOs should not be used to assess channel member attitudes as they are not part of the channel and may not have direct interaction with channel members. The other options listed are all more appropriate ways to assess channel member attitudes.

Which of the Following Should Not Be Used to Assess