A major disadvantage of a separate performance evaluation is that:
A) It is the most complex to perform.
B) It takes a long time to perform.
C) It offers little insight into overall channel member performance.
D) It is difficult to analyze.
E) Is useful when channel members are small.

Question

Quizplus · Accepted Answer

A separate performance evaluation only focuses on the individual performance of a single channel member and does not offer a comprehensive picture of how the entire channel is performing. It can result in overlooking important factors such as collaboration and synergies between channel members.

A Major Disadvantage of a Separate Performance Evaluation Is That